Information on data handling in context with Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data processor on this website is located outside the European Economic Area or Switzerland, the Google Analytics data processing is handled by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
Google Analytics uses “cookies”, which are text files placed on the computer of the website visitor, to help the website analyse how users use the site. The information generated by the cookie about the use of this website by the site visitor (including the shortened IP address) is usually transmitted to a Google server and stored there.
Google Analytics is used exclusively with the extension “_anonymizeIp()” on this website. This extension ensures anonymisation of the IP address by shortening it and excludes direct personal reference. Through the extension, the IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the corresponding browser within the scope of Google Analytics will not be merged with other Google data.
On behalf of the site operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activities and to provide the site operator with further services related to website and internet use (Art. 6 para. 1 lit. f DSGVO). The legitimate interest in the data processing lies in the optimisation of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are sufficiently protected by pseudonymisation.
Google LLC. offers a guarantee to maintain an adequate level of data protection on the basis of the standard contractual clauses. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has been reached takes place automatically once a month.
The tracking by Google Analytics can be prevented by the site visitor adjusting the cookie settings for this website. The tracking and storage of the IP address and the data generated by cookies can also be revoked at any time with effect for the future. The corresponding browser plugin can be downloaded and installed under the following link: https://tools.google.com/dlpage/gaoptout.